Every good business starts with a good idea. But I hate ideas; they’re time consuming, over-valued and it turns out—gasp—everyone has them.
They’re time consuming
Ideas are exciting, and by nature, new to you. They’re like a ribbon that unravels almost uncontrollably in your brain. They grab your attention, take you momentarily away from your drab but ultimately fulfilling and bill paying work and distract you.
I have new business ideas on a daily basis, usually around the same time in the day too. The clock rolls around to 3pm, I’ve finished all the pressing work for the day and my brain thinks it’s free to start thinking again. The next thing you know it’s Wednesday, you have emails from GoDaddy about the new domains you’ve purchased and you’re holding a slightly crumpled Certificate of Incorporation and you’ve no idea how you got there.
They’re over-valued
It turns out ideas are worth almost nothing. No one is going to buy an idea, and no good investor is going to buy into an idea either.
Everyone has them
Yes it’s true, the hardest part is realising that everyone has ideas and the same ideas at that. The difficult part is doing them better than most, and it turns out that’s really hard work! Work that most people just aren’t willing to put in. This can come as a great relief because when you do think you’re on to something you should feel free to share it safe in the knowledge that no one is going to steal it because no one else can be arsed to put the effort in to make it a success.
Learn to let go
If you think you have a good idea do not ignore it! You need to realise it’s there and remove it from your brain. The easiest way to do this is just to write it down, you’ve captured it, it’s not going to run away you can stop thinking about it for a while. I keep a spreadsheet of my ideas, good and not so good so that I know when the time is right and I need an idea I know where to come.

